2012年2月27日 星期一
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台北 頂好店
台北市忠孝東路四段98號9樓預約訂位專線：(02)-66385899
台北 金華店
台北市金華街181號1F預約訂位專線：(02)2327-8028
新店 大坪林店
台北縣新店市民權路 7 號預約訂位專線：(02)2911-4444
2012年2月19日 星期日
2012年2月15日 星期三
說一個好故事，觸動聽眾去改變世界 – 經理人Manager Today
說一個好故事，觸動聽眾去改變世界 – 經理人Manager Today
南西‧杜爾特（Nancy Duarte）曾為美國前副總統高爾（Al Gore）操刀〈不願面對的真相〉簡報。她說：「簡報可以改變世界。你或許不需要改變整個世界，但是你肯定可以利用簡報改變你的世界。」
每個人都有過這樣的經驗：台上簡報的人讀完一張密密麻麻全是字的投影片，然後換下一張繼續讀，此時台下聽眾早已失去耐心，毫不關心簡報的內容。但好不容易輪到自己上台時，卻因為太緊張，以致於只能盯著投影片一張張讀完。
許多人都當過無數次觀眾，也上台做過不少次簡報，但賓主盡歡始終是個難題。有「簡報小姐」（Presentation Lady）之稱的南西‧杜爾特（Nancy Duarte）指出，做好簡報最重要的觀念是，觀眾才是主角。
進行簡報時，簡報者頭上有聚光燈，身上別著麥可風，手上握著投影機遙控器，因為他一個人要面對台下許多觀眾，可能會認為自己才是最重要的人。但其實不是。簡報者的目的是帶著訊息來傳達給觀眾，希望讓觀眾知道些什麼，鼓勵他們採取行動（購買產品、捐款），讓他們改變感覺、產生想法（傳教、體會某議題的重要性）。換句話說，只要觀眾不買帳，不管簡報者多麼賣力表演，仍是失敗的簡報。
套用杜爾特的說法，觀眾才是能改變世界的英雄，簡報者只是說故事的啟蒙導師。所以，簡報者應改變想法，從關注自己，變成注重觀眾，抱持「沒有你（觀眾）我會失敗，你是我的英雄，你才能夠使我的故事完整」的態度。
2011年，杜爾特應微軟（Microsoft）邀請來台演講簡報成功的法則，這是她第一次來到台灣。為此，直到上台前，她都還在調整投影片內容，拿掉和台灣觀眾的連結度不高、偏向美式文化的內容，尋找能引起共鳴的東方素材，比如馬英九、孫中山的演講。為了解台灣最近的熱門話題，一下飛機後，她便開始讀報了解「什麼事情會使觀眾發笑，什麼事情會引起觀眾注意。」先從了解觀眾開始準備簡報內容，而不是用同一套投影片和講稿行遍天下。
找出觀眾在乎的事，講阿嬤聽得懂的話杜爾特在《視覺溝通法則》書中指出，從「他們（觀眾）從事什麼職業？」簡單的問題開始，可進一步了解觀眾的生活方式、價值觀與個性，最終目標是「找出你的觀眾在乎什麼，並且把它和你的想法做連結。」
由於這次演講的內容，已經3年沒有講過，因此杜爾特在美國先行排演幾個小時，在飛機上也練習一次，演講前一天再花1～2個小時彩排，然後根據觀眾的回饋調整內容。杜爾特常提到「祖母法則」（Grandmother Rule），意思是簡報的內容應該簡單到連祖母都聽得懂。她笑著說：「祖母是有點誇張，但重點是要實際在人前練習，請那些會給你真實回饋的人當觀眾。」
杜爾特表示，一些最糟糕的簡報，常出自科學家、工程師等世界上最聰明的一群人。他們使用一堆術語和專門詞彙，認為自己這樣才顯得聰明。這些人受過專業訓練，沉浸在自己的領域，導致和觀眾失去連結。其實，就算是困難的議題，只要妥善運用比喻，就能說成一個好懂的故事。
數據與故事交錯，理性又不失感性杜爾特認為，塞滿圖表、數據和文字的投影片，與其說是簡報，其實更接近「報告」（document）。而光譜的另一端還有一種形式叫做「故事」。好的簡報應當包含故事的元素，因為「人天生就喜歡聽故事，聽故事就不覺得無聊。」（這次40分鐘的演講，她使用了超過90張投影片，但觀眾完全沒有察覺到張數的多寡）企業有時不敢採用故事架構，但商界本身就充滿了故事性，競爭、威脅、擊敗對手，無一不是好故事。
不過，分析性的數據和創造性的故事一樣重要，這兩者的交錯安排才能同時吸引觀眾的理性與感性，就像簡報中也應該同時有文字和圖像，分別針對視覺性觀眾和聽覺性觀眾的需求。不同元素的比例應視觀眾背景不同而定。
舉例來說，你面對一群需要被激勵的業務，故事的比例就應高於數據；但若觀眾是講究證據的科學家，有說服力的數據就應該高於故事。不過，杜爾特也提醒，工作者常有向上司或客戶報告的場合，在這之前應該先行自問，老闆需要的是報告還是簡報。如果是文件的話，就盡可能塞進充分的資訊。
如果是簡報，杜爾特建議，不要馬上開啟簡報軟體。一般人只要想到要做簡報，就打開PowerPoint（PPT），依照既定格式輸入大標和文字。她說：「PPT是線性的，你做好一張就接著下一張，你只能看到部分，但是看不到整體。」比較好的方式是先在一張紙上寫出大綱，就簡報的全貌去修改，確定整體構成順暢的流動後才開始雕琢部分。就連杜爾特自己使用PPT製作投影片時，也會不斷確認每一張個別的投影片在整體當中扮演的角色。
說一個好故事，觸動聽眾去改變世界
每個人都有過這樣的經驗：台上簡報的人讀完一張密密麻麻全是字的投影片，然後換下一張繼續讀，此時台下聽眾早已失去耐心，毫不關心簡報的內容。但好不容易輪到自己上台時，卻因為太緊張，以致於只能盯著投影片一張張讀完。
許多人都當過無數次觀眾，也上台做過不少次簡報，但賓主盡歡始終是個難題。有「簡報小姐」（Presentation Lady）之稱的南西‧杜爾特（Nancy Duarte）指出，做好簡報最重要的觀念是，觀眾才是主角。
進行簡報時，簡報者頭上有聚光燈，身上別著麥可風，手上握著投影機遙控器，因為他一個人要面對台下許多觀眾，可能會認為自己才是最重要的人。但其實不是。簡報者的目的是帶著訊息來傳達給觀眾，希望讓觀眾知道些什麼，鼓勵他們採取行動（購買產品、捐款），讓他們改變感覺、產生想法（傳教、體會某議題的重要性）。換句話說，只要觀眾不買帳，不管簡報者多麼賣力表演，仍是失敗的簡報。
套用杜爾特的說法，觀眾才是能改變世界的英雄，簡報者只是說故事的啟蒙導師。所以，簡報者應改變想法，從關注自己，變成注重觀眾，抱持「沒有你（觀眾）我會失敗，你是我的英雄，你才能夠使我的故事完整」的態度。
2011年，杜爾特應微軟（Microsoft）邀請來台演講簡報成功的法則，這是她第一次來到台灣。為此，直到上台前，她都還在調整投影片內容，拿掉和台灣觀眾的連結度不高、偏向美式文化的內容，尋找能引起共鳴的東方素材，比如馬英九、孫中山的演講。為了解台灣最近的熱門話題，一下飛機後，她便開始讀報了解「什麼事情會使觀眾發笑，什麼事情會引起觀眾注意。」先從了解觀眾開始準備簡報內容，而不是用同一套投影片和講稿行遍天下。
找出觀眾在乎的事，講阿嬤聽得懂的話杜爾特在《視覺溝通法則》書中指出，從「他們（觀眾）從事什麼職業？」簡單的問題開始，可進一步了解觀眾的生活方式、價值觀與個性，最終目標是「找出你的觀眾在乎什麼，並且把它和你的想法做連結。」
由於這次演講的內容，已經3年沒有講過，因此杜爾特在美國先行排演幾個小時，在飛機上也練習一次，演講前一天再花1～2個小時彩排，然後根據觀眾的回饋調整內容。杜爾特常提到「祖母法則」（Grandmother Rule），意思是簡報的內容應該簡單到連祖母都聽得懂。她笑著說：「祖母是有點誇張，但重點是要實際在人前練習，請那些會給你真實回饋的人當觀眾。」
杜爾特表示，一些最糟糕的簡報，常出自科學家、工程師等世界上最聰明的一群人。他們使用一堆術語和專門詞彙，認為自己這樣才顯得聰明。這些人受過專業訓練，沉浸在自己的領域，導致和觀眾失去連結。其實，就算是困難的議題，只要妥善運用比喻，就能說成一個好懂的故事。
數據與故事交錯，理性又不失感性杜爾特認為，塞滿圖表、數據和文字的投影片，與其說是簡報，其實更接近「報告」（document）。而光譜的另一端還有一種形式叫做「故事」。好的簡報應當包含故事的元素，因為「人天生就喜歡聽故事，聽故事就不覺得無聊。」（這次40分鐘的演講，她使用了超過90張投影片，但觀眾完全沒有察覺到張數的多寡）企業有時不敢採用故事架構，但商界本身就充滿了故事性，競爭、威脅、擊敗對手，無一不是好故事。
不過，分析性的數據和創造性的故事一樣重要，這兩者的交錯安排才能同時吸引觀眾的理性與感性，就像簡報中也應該同時有文字和圖像，分別針對視覺性觀眾和聽覺性觀眾的需求。不同元素的比例應視觀眾背景不同而定。
舉例來說，你面對一群需要被激勵的業務，故事的比例就應高於數據；但若觀眾是講究證據的科學家，有說服力的數據就應該高於故事。不過，杜爾特也提醒，工作者常有向上司或客戶報告的場合，在這之前應該先行自問，老闆需要的是報告還是簡報。如果是文件的話，就盡可能塞進充分的資訊。
如果是簡報，杜爾特建議，不要馬上開啟簡報軟體。一般人只要想到要做簡報，就打開PowerPoint（PPT），依照既定格式輸入大標和文字。她說：「PPT是線性的，你做好一張就接著下一張，你只能看到部分，但是看不到整體。」比較好的方式是先在一張紙上寫出大綱，就簡報的全貌去修改，確定整體構成順暢的流動後才開始雕琢部分。就連杜爾特自己使用PPT製作投影片時，也會不斷確認每一張個別的投影片在整體當中扮演的角色。
2011年12月31日 星期六
2011年12月1日 星期四
Five ways to dramatically improve your resume - CBS News
Five ways to dramatically improve your resume - CBS News
(MoneyWatch)
If you haven't dusted off your resume in a while, it might be time to evaluate how well it sells your skills and potential. Hopefully by now you have eliminated meaningless expressions from your CV and fixed the 10 most common resume errors. Here are five more important resume tips:
Make terminology line up with the industry you're targeting. Many people fall into the trap of filling their resume with buzzwords and phrases that resonate with the company they're currently working for, forgetting that every business develops its own lingo. You'll want to include terms, phrases, and expressions that are general to your industry and can be picked up in automated keyword searches.
Don't overlook obvious responsibilities. Yes, you're a senior manager or a principal content architect or some other impressive sounding professional. But when HR or the hiring manager scans your resume looking for a fit, it can help to see details listed that demonstrate the nuts and bolts of what you do -- supervision, budgeting, public speaking, and so on.
Supply financial context. Everyone likes numbers. Especially when those numbers represent the impact you've actually had on the business. Always try to add numbers that speak to millions of dollars in sales, number of employees affected, and other meaningful, easily compared statistics.
Highlight the most critical accomplishments. Draw attention to the truly awesome accomplishments by culling them into a bulleted list, tasteful use of formatting light bold headings, and so on. Be sure that your big wins are listed distinctly from your usual duties.
Polish and improve readability. Even if you're not a strong writer, you need to take the time to create a resume that sings. I don't mean including goofy, clich?d prose or other things that turn off HR and hiring managers. Your CV should be free of typos; use proper grammar; not use random capitalization ("Attached you will find my Resume"). Format the document for readability and scanability. Remember -- most hiring managers won't spend more than 30 seconds reading it, no matter how long or short it happens to be. [via WiseBread]
(MoneyWatch)
If you haven't dusted off your resume in a while, it might be time to evaluate how well it sells your skills and potential. Hopefully by now you have eliminated meaningless expressions from your CV and fixed the 10 most common resume errors. Here are five more important resume tips:
Make terminology line up with the industry you're targeting. Many people fall into the trap of filling their resume with buzzwords and phrases that resonate with the company they're currently working for, forgetting that every business develops its own lingo. You'll want to include terms, phrases, and expressions that are general to your industry and can be picked up in automated keyword searches.
Don't overlook obvious responsibilities. Yes, you're a senior manager or a principal content architect or some other impressive sounding professional. But when HR or the hiring manager scans your resume looking for a fit, it can help to see details listed that demonstrate the nuts and bolts of what you do -- supervision, budgeting, public speaking, and so on.
Supply financial context. Everyone likes numbers. Especially when those numbers represent the impact you've actually had on the business. Always try to add numbers that speak to millions of dollars in sales, number of employees affected, and other meaningful, easily compared statistics.
Highlight the most critical accomplishments. Draw attention to the truly awesome accomplishments by culling them into a bulleted list, tasteful use of formatting light bold headings, and so on. Be sure that your big wins are listed distinctly from your usual duties.
Polish and improve readability. Even if you're not a strong writer, you need to take the time to create a resume that sings. I don't mean including goofy, clich?d prose or other things that turn off HR and hiring managers. Your CV should be free of typos; use proper grammar; not use random capitalization ("Attached you will find my Resume"). Format the document for readability and scanability. Remember -- most hiring managers won't spend more than 30 seconds reading it, no matter how long or short it happens to be. [via WiseBread]
2011年10月25日 星期二
Is Your To-Do List Too Long? | BNET
Is Your To-Do List Too Long? BNET
And when you aim to do only 3 things, you’re highly likely to get them done — and then move on. That beats shuffling the same 20 things from one day’s list to the next.
Of course, that begs the question: how do you get your to-do list down to 3-5 top priorities? This is not for the faint of heart. But if you’re looking to get a bit fundamentalist about your time management, here are three ideas:
1. Pretend your internet access is down. Reading and answering emails as they come in eats up an incredible amount of time. Indeed, it will expand to fill the available space. So give it less space and miraculously, it will take less time.
2. Write your year-end performance review. Right now. Now look at the accomplishments you plan to list in 2 months to your boss. Is anything on your to-do list contributing to those accomplishments? No? Then maybe you need to re-write the to-do list.
3. Repeat this phrase: “Just because I can do it doesn’t mean I should do it.” Are you micro-managing tasks that your team members can do? Would some task on your to-do list help someone else’s career development? Are you going to a non-essential meeting just for the face time and the pastries? A better idea: schedule one-on-one time with the person you’re trying to see, and get your own snacks.
There you go — you just freed up hours. How do you hack down your to-do list?
And when you aim to do only 3 things, you’re highly likely to get them done — and then move on. That beats shuffling the same 20 things from one day’s list to the next.
Of course, that begs the question: how do you get your to-do list down to 3-5 top priorities? This is not for the faint of heart. But if you’re looking to get a bit fundamentalist about your time management, here are three ideas:
1. Pretend your internet access is down. Reading and answering emails as they come in eats up an incredible amount of time. Indeed, it will expand to fill the available space. So give it less space and miraculously, it will take less time.
2. Write your year-end performance review. Right now. Now look at the accomplishments you plan to list in 2 months to your boss. Is anything on your to-do list contributing to those accomplishments? No? Then maybe you need to re-write the to-do list.
3. Repeat this phrase: “Just because I can do it doesn’t mean I should do it.” Are you micro-managing tasks that your team members can do? Would some task on your to-do list help someone else’s career development? Are you going to a non-essential meeting just for the face time and the pastries? A better idea: schedule one-on-one time with the person you’re trying to see, and get your own snacks.
There you go — you just freed up hours. How do you hack down your to-do list?
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